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25 Jul 2013
When you are buying a home, your success will depend in large part on the cooperation and understanding of your Sequim seller. Not all sellers understand the process. I recently talked with a Sequim seller about selling his home, and we discussed how to market a home and connect with a qualified buyer in this market. He was familiar with my track record of selling one home within four days, and last week another home in one day, and a third in six days. He was hoping I would sell his home within four days. I told him I do not perform miracles, although we could get lucky. But I don’t believe in luck, so marketing a home is not a matter of luck or shooting from the hip.
To sell a home today, a Sequim seller must market the home effectively to qualified buyers from outside the area. Traditional marketing with print newspaper ads, radio ads, local mass mailings, open houses, and cold calling no longer are effective methods to market a home. I’m surprised that traditional real estate brokerages still have agents doing floor duty, which means they sit by the front door with a clean desk and one telephone, waiting eagerly for the phone to ring. Buyers aren’t calling like that much anymore. Remember the Maytag repairman commercials? Maybe we need a Realtor-doing-floor-duty commercial. It’s a lonely business.
As a buyer, you already know all this. You know exactly how you shop for real estate, and it isn’t using the old advertising approaches. But sellers don’t know what you know. Sellers don’t know how buyers think. Of course, the Internet has changed everything for buyers, but many sellers don’t understand how.
Many Sequim sellers do not understand how I market homes to buyers. Some think you have to have a big building, advertise listings in the Sunday newspaper, run ads on the radio, and hold open houses. I don’t waste time or money on ineffective methods.
Buyers do understand how to search for their next home, and they know how to find their next Realtor and do their due diligence. Buyers also are getting quite adept at figuring out fair market value of listed homes with help from my articles and books. By the time you are ready to make an offer on a Sequim home, you probably know more about the home and its true FMV than the seller. Isn’t technology and the Internet great?
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I am an experienced real estate buyer, but I am not from the Sequim area. I am somewhat flexible, realistic, but also particular. So the question was, “how do you choose the RIGHT real estate agent?”
I made my appointment with Chuck on a Sunday morning in March, 2013. He showed me 5 houses. Every house he showed me was within my parameters! I was amazed: a real estate who listened, did his research, and didn't waste my time showing me houses I would never buy! I made an offer a few days later. That was the easy part…
Buying a house is always a stressful time in life. Advice to Buyers: choose an agent who is competent, communicates well, and has exceptional follow-up and follow-through! You will spend a lot of time with your agent during the process. Choose someone likable. Go with your gut. I got to know Chuck during the process, and he's a great guy!
You need an agent who is competent to handle and help you negotiate the issues that come up during disclosure, home inspection, appraisal, etc. Chuck's competence is superb! I got truly professional, sound, straightforward advice.
Chuck's communication skills are exceptional: phone, email, fax. He has a wonderful ability to stay "on-point" with what is actually important and doesn't lead you astray on issues that aren't so important.
Chuck's turn-around time on questions, issue resolution, etc. was virtually always within 24 hours. He follows-up, follows-through. He does what he says he will do timely. This relieves a lot of Buyer stress!
Having a difficult time finding the right agent? Simplify your life! Choose Chuck Marunde. I did. [Name withheld by request]
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