It’s true. Most homeowners who want to list their home with a Realtor end up listing it with the highest bidder. Do you really think that is the best way to choose a listing agent? Of course not! The real question is what is the true fair market value of the home, and that’s what it should be listed at, but it should be listed with a Realtor who has the knowledge, experience, and integrity to share that with the seller. Even that’s not the end of the decision for the homeowner. Clearly the homeowner should list with the agent who has the best and most powerful marketing system specifically to buyers. Just putting listings in the MLS is not a marketing system to buyers, although that is precisely what most listing agents do. Of course, they don’t tell their selling clients any of this.
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