This is the ultimate question. What is important about working with a listing agent is not whether he or she works in a big brick building, or whether he or she works for the largest brokerage in the galaxy, or whether he claims to be the number one selling Realtor in the world. None of those, even if they are true, are what sells a home most effectively. What sells a home today is connecting with highly qualified buyers, and guess what? They are not reading the newspapers. They are not walking randomly into big offices. They no longer care about branding, so they are not attracted to big brokerages. Radio and TV ads don’t work for buyers today. In many markets, like Sequim, open houses don’t work at all since the buyers are not here. The buyers in Sequim are retirees who live in states all across America.
The point is buyers today are using the Internet to search for their home and to connect with a buyer’s agent they want to represent their interests. Marketing today is nothing like it was 20 and 30 years ago. Traditional brokerages are typically using 20 year old marketing approaches, and that’s why it’s so important to work with a Realtor who is using the most powerful and effective marketing tools today to connect with highly qualified buyers in a particular niche.
I’m the only agent in my market who uses the Internet to market to buyers extensively, and after 12 years I’m still the only one. It surprises me that my colleagues are so far behind in technology and marketing. I’m the only FAA registered drone pilot Realtor in my market. I’m the only one with a 3D virtual tour camera with nine lenses. I’m the only geek Realtor with the best digital SLR cameras and the best video cameras and editing software to market to buyers. I’m the only one who produced and edits professional quality videos for buyers, including my buyer video series. I also designed and programmed two MLS sites for buyers in niche markets. In addition, as you already know, I’ve published over 2,200 articles on this blog specifically for buyers coming to Sequim. Who does all this? A geek like me. But this is what powerful marketing is all about today.
The traditional business model in real estate brokerage is dead, but don’t tell the big brokerages. Apparently they don’t know.
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