This is an unbelievably important question, although most homeowners don’t know how important it is. There are so many “secrets” within the real estate industry that agents never tell their selling clients. Here’s the tip of the iceberg. Listing agents across the U.S. are so busy sending marketing material to homeowners, trying to get leads, and doing listing appointments, they only have time to input the listings they do get in the MLS, and that’s essentially all they do to market a home. The vast majority of listing agents around the country list, list, list, and they don’t have the time or the ability to build large and powerful marketing systems to highly qualified buyers. If you understand the implications of this, you will understand so much more about what listing agents don’t do for their selling clients. There’s so much to say on this subject for the sake of the truth and in the interest of being honest with homeowners about what does and what does not work, I wrote The Seven Myths of Selling Your Home. If you need to sell a home, I strongly recommend you read this book. One of my clients told me that he would have saved $50,000 had he read this book a few years before he met me. That book is available on Amazon.com.
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