Contractor misrepresentations and fraud in advertising is common place, according to the Washington Attorney General.   As a retired real estate attorney I’ve known this for many years, and that’s why I provide consumers with free public information, such as this blog.   There are many great contractors out there, but consumers can get caught by fraudulent advertising if they are not careful.

Window sellers need to be transparent in their marketing. Roofers need to stay on top of the law. And home siding installers shouldn’t sidle up to consumers with inappropriately high-pressure sales pitches. That’s the gist of a letter sent Tuesday by the Washington Attorney General’s Office to more than 30 home remodelers around the state.

“We want the home remodeling industry to do a makeover on their bad sales practices,” said Assistant Attorney General Jack Zurlini, of the office’s Consumer Protection Division.

He said the letter is a general notice to educate businesses about unlawful practices, and doesn’t necessarily mean that recipients are breaking the law. In addition, the office is investigating several remodelers and recently reached a settlement with a Seattle-based window installer.

“If your business boasts bogus discounts, pressures consumers to buy immediately or exaggerates endorsements, stop now – or hire an attorney because you’ll probably be hearing from us in short order,” Zurlini warned.

“Bad actors give the industry a bum rap,” he added. “And that’s not fair to those who are doing the right thing. There are many good companies out there.”

Among the AG’s list of no-no’s:

• Inflated retail prices and bogus discounts: Officially called “false reference pricing” under the law, this scheme has been illegal for more than 70 years. It occurs when companies misrepresent that consumers are buying at a substantially discounted price. Companies try to conceal their scheme by having consumers agree to do just about anything to “earn” the bogus discounts, such as posting a sign in their yard.
• High-pressure sales: Consumers are told that if they don’t buy now, the price will be higher in the future. Sometimes companies use scare tactics such as exaggerating the dangers posed by a small amount of mold found around a window. Sales pitches last for hours or are scheduled late at night so consumers are worn down and say “yes” just to get the sales person out of their home.
• Fraudulent endorsements: Companies exaggerate awards or Better Business Bureau ratings to appear better than their competitors. Some fabricate endorsements or testimonials.

Consumers who believe they may be a victim of such illegal practices may file a complaint with the Attorney General’s Office. Complaints can be filed online at www.atg.wa.gov or request a complaint form by calling the Consumer Resource Center at 1-800-551-4636 between 10 a.m. and 3 p.m. weekdays.

Possibly Related Posts:

• Home Builders and Low Ball Estimates
• Elderly Couple Ripped Off By Contractor

Are Sequim home builders and Port Angeles home builders all the same? What about the low ball prices listed in advertisements? Can a builder really build a home at the same prices that were being quoted a decade ago?

1. Writing articles about how to find and interview a builder;
2. What questions to ask a builder;
3. How to compare apples with apples when interviewing more than one builder; and
4. How to research a builder today with powerful Internet tools.

Possibly Related Posts:

• Attorney General Addresses Illegal Contractor Practices
• The Biggest Mistake New Builders Make
• Elderly Couple Ripped Off By Contractor

Having a home built by a contractor can be a good or a bad experience. When it is bad, it is often very bad. The following story is a synthesis of many true client stories in Washington. I wrote this as part of a newsletter in June of 2001, but I could have written it yesterday.

Once upon a time there was a lovely retired couple who found their dream property on which they decided to build the home they had planned for many years. Every nook and cranny of their retirement home had been meticulously designed. This would be their dream come true. Her kitchen and pantry was perfect, and his garage had built in shelves. Already, they could envision their grandchildren playing in the back yard surrounded by the red, yellow, and purple flowers and luscious green grass and shrubs. In their imaginations, they had the garden planted and the furniture arranged in every room in the house. Excitement was building for the couple who had worked long and hard to save enough to build their dream. All their labor and patience would now pay off, and they would live happily forever in their little home, which they thought might some day be pictured in Home & Garden magazine.

They talked to the grocery store clerk about getting a referral for a good builder. The clerk was unable to help them so they sought a referral from a nice lady also doing her laundry at the local Laundromat. She suggested the yellow pages, which proved to be full of names of builders. Not knowing which one to choose, they picked one with the same last name as their best friends in California. The builder turned out to be very nice and quite knowledgeable. He readily agreed to bid lower than anyone else, and this only proved to the couple that he was in fact also the best builder in the area.

The lovely couple signed a one page agreement entitled “Bid” with their builder and gave him a large check as a down payment. They then went to the bank to arrange a line of credit so the builder could take out his draws as he built the house.

Many months after the home was to be completed and after many “extras” and other cost overruns, which the couple refused to pay, the builder walked off the job even though the house was only 93% complete. The lovely couple were quite frustrated and distraught. Not knowing what else to do, they sought a referral for a good attorney. After paying their new attorney a retainer and agreeing to pay large sums of money each and every month so long as their retirement pension should hold out, they went to live in their unfinished home, although it did not yet have an occupancy permit.

This story is all too often repeated in Washington. Anyone can apply and get a contractor’s license if they pay a small fee and obtain a measly $12,000 bond. There are many excellent builders, but a few who tarnish the industry’s reputation and destroy some people’s dream. The nightmare stories are endless. A Woodinville woman, who wanted a better home for her severely disabled son, said her house was $243,000 over budget. Another couple were presented with an extra bill of $150,000, which they promptly paid because they did not want any conflict. A Longview man said his wife suffered a physical and emotional breakdown. The Washington attorney general’s office said it recorded 9,000 complaints about builders since 1990. In a recent year there were 1,361 complaints, and there is no question that many people do not go through the trouble of filing a complaint with the attorney general’s office.

The problem can grow into the greatest nightmare a couple ever has, and it regularly does. Do not misunderstand the intent of this author. It is not to discourage you from building your dream home. It is not to malign builders, because out of the estimated 44,000 builders in Washington, there are many outstanding builders. My purpose is simply to help you practice a preventive approach, and with a little effort avoid a stressful nightmare.

The nightmare involves a series of traps for the unwary with implications most don’t even consider. Often the home is 90 to 95% complete when the builder walks off the job. The builder is claiming the owner won’t release the last draw from the bank, and so he won’t finish the house until the owner agrees to pay the builder. The owner is claiming the builder has made numerous mistakes in the construction of the house, that the builder has been rude and offensive throughout the process, that he has not paid suppliers and laborers and as a result there are now threats of liens by these suppliers and subcontractors, and that the builder wants $7,000 or $25,000 or $56,000 more because of “extras” which the owner never authorized and the builder never discussed with the owner.

The homeowner next sees an attorney. Letters and phone calls to the builder get nowhere, and a lawsuit is commenced against the builder. The builder has an attorney who files counterclaims against the owner, and the litigation that ensues is both expensive and time consuming, not to mention stressful.

Possibly Related Posts:

• Attorney General Addresses Illegal Contractor Practices
• Home Builders and Low Ball Estimates