With all the open houses held this past weekend, did houses sell? We had a statewide and nationwide open house campaign. When I say “we” I mean the state and national associations of Realtors. Local newspaper ads promoted our open houses and we had a lot of support with the advertising around the state and in our own Clallam County. And on Sunday afternoon when I held my open house, the weather cooperated and it was a beautiful sunny afternoon. So did my open house sell my client’s home?
No. As it turns out only 1% to 2% of homes actually sell at open houses, which means the corollary is that 98% to 99% of the time homes do not sell at open houses. I thoroughly enjoyed meeting the kind folks who showed up during the afternoon, but none were qualified buyers ready, willing, and able to actually buy a home now. Of the six couples who dropped in, two couples had houses they needed to sell first, two couples were looking for very inexpensive homes because of limited finances, one couple wanted a much larger home in the same price range, and the last couple had too many kids to fit in this home. None were in a position to buy. I held my first open house almost 30 years ago in Fairbanks, Alaska, and things having changed much.
Holding an open house is more of a public statement or a branding statement for the Realtor than it is an advertisement for the open house itself. The idea for Realtors is that they may meet buyers and sell them other homes if not the open house, but the odds of that happening are also quite slim. I had a great time doing my open house, because I enjoy meeting good people and having interesting conversations. But I didn’t sell the home, at least not at the open house.
Last Updated on July 27, 2012 by Chuck Marunde
Thank you Chuck for a great post. I also had open houses both Saturday and Sunday. Weather was perfect. Neither days did I sell that particular home. I enjoy having open house, because I get to meet people and prospective clients. I do get alot of buyers from my open houses, but usually not on the first time they visit the home.
I agree. I also regard open houses as an opportunity to network etc… But I think open houses can be better if we can market them or drive awareness prior to the event through social media.
By the way, congrats on the book!