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          The Biggest Mistake New Builders Make

          Chuck Marunde by Chuck Marunde
          April 3, 2010
          Reading Time: 2 mins read
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          The biggest single mistake made by the home builder who builds his first home is this: to build a spec home in the highest price range, which is the smallest segment of the buyers’ market.

          Since January 1, 2005 through December 31, 2007 this chart shows total home sales in Sequim and Port Angeles, Washington in all price ranges at 2,310. The majority of homes sold were priced below $300,000. Homes priced above $300,000 represent 40% of the entire home buyers’ market.

          Here’s where the mistake is often made. Building a spec home and listing that home at a price above $500,000 means the market for that home is only 9.0% of the entire buyers’ market. The challenge is selling to that 9%, because that 9% is 100% of the market for that home.

          I showed a home recently that was a spec home built by a first time builder and priced at $699,000. Let’s round that off to $700,000. That home only has 3% of the buyers’ market. Wow! That’s a very very small segment of the buyers’ market.

          If you were building a custom home to put on the market as a spec home, would you target 3% of the buyers’ market, or would you first want to know where 60% to 80% of the buyers’ market is?

          There is another challenge in finding the one buyer at this high price range. Buyers at this high price range will want a floor plan that is ideal for them, but the spec home only gives them one choice, a choice they may or may not like. Building a spec home for 3% or 5% of the entire market is a very risky proposition for a builder.

          For the one buyer who falls in love with such a home (assuming one is found within a reasonable period of time, and in this price range a home like this could sit on the market for over a year), their negotiating power is far greater than they might realize, since they may be one in a hundred who find the home suitable in every way. Unfortunately, the builder has poured his heart and money into building a beautiful spec home, so his cost is going to be $175 to $220 per square foot, which brings us back to the buyer. At that price per square foot, a buyer may just choose to purchase a lot and have their perfect dream home built.

          Last Updated on April 3, 2010 by Chuck Marunde

          Tags: Custom Home Builders
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          Chuck Marunde

          Chuck Marunde

          Chuck grew up in remote Alaska, graduated from the University of Alaska with a degree in Economics and Teacher Certification, and after teaching high school for two years, went to law school at Gonzaga University in Spokane, Washington. He served four years as a Captain and JAG in the USAF at Nellis AFB in Las Vegas. After practicing real estate law for 20 years in Washington, Chuck founded iRealty Virtual Brokers covering Sequim and the beautiful Olympic Peninsula. He is the author of 2,200 real estate articles and a dozen real estate books, and he produced over 100 real estate videos. Chuck combined his love for real estate and technology to create a massive Internet presence, and his articles and videos and books have been viewed by millions. Chuck is a well recognized real estate expert and his counsel is sought by other brokers and practicing attorneys around the country. Buyers from New York to Hawaii and from Florida to Alaska seek him out to retain him as their buyer's agent, and home owners around the State of Washington seek him out because of his new Flat Fee Listing Service. 

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          • Home
          • Search MLS
            • Sequim MLS
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            • Port Angeles MLS
            • Port Townsend MLS
            • San Juan Islands MLS
            • All Islands MLS
            • How to Search the Sequim MLS
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