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          Traditional Brokers Struggling

          Chuck Marunde by Chuck Marunde
          September 23, 2019
          Reading Time: 3 mins read
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          Traditional Brokers

          Have you worked with traditional brokers in recent years? How are traditional brokers doing today? In 2010 in Chuck Marunde’s book, The New World of Marketing for Real Estate Agents, he wrote, “The real estate industry is in the midst of extraordinary change. There’s no doubt about that . . . The traditional bricks-and-mortar real estate brokerage is hemorrhaging, and the headlines lately have been about closures, bankruptcies, consolidations, and mergers.”

          Traditional Brokers Struggling

          Why have traditional brokers been going out of business, declaring bankruptcy, or consolidating? Because they no longer have the right business model. Consumers don’t want their model anymore. It is outdated and low tech. This week I talked with a broker from a traditional brokers office, and I was surprised to learn that they still use hard copy files and don’t use any kind of digital transaction management system. I started using a digital system to keep all my real estate documents organized about 10 years ago, as have many modern brokers who are bridging the gap between the old and the new. But many of my colleagues are stuck in a very old business model. Nearly everything they are doing today I was doing when I first started in real estate sales almost 40 years ago, including print advertising, farming letters, open houses, and paying for a big brick building. It’s really kind of surprising that their business model is 40 years old, isn’t it?

          Traditional-Broker

          Traditional Brokers Leaving the Stage

          This photo above, which I took inside the Silverdale Mall one hour from Sequim, shows a big empty space. What traditional brokers had a kiosk in this location for many years? It was Windermere. They recently moved out and left a great big empty space, which is such a classic example of this continuing hemorrhaging of the big traditional brokerage. Consumers changed their habits and preferences long ago, and yet many traditional brokers just don’t get it. Of course, they finally do get it when they find themselves struggling to survive or have to close their doors. I’ll tell you this. They are in denial, and they will be vociferous in their denial. They will claim they are doing fine all the way to the end.

          There’s an entirely new way of doing business, a way that keeps up with technology and is effective in reaching qualified buyers, which is the whole goal for sellers. There’s one Sequim broker who broke free over 10 years ago from the traditional brokers paradigm, and that is Sequim & Port Angeles Real Estate, also known as iRealty Virtual Brokers. Chuck Marunde is the founder and owner, and is regularly the top selling individual broker of single family homes by volume. Some who are claiming to be number one are actually counting Chuck’s sales of their listings as their own sales. Oh my, the games people play with consumers (that would be you). While Chuck doesn’t care about statistics or where he stands with respect to competitors, his sales record only proves his business model is way ahead of the competition.

          You can buy The New World of Marketing for Real Estate Agents online at Traditional Brokers v. The New Brokers. A good companion read would be Chuck’s latest book, The Seven Myths of Selling Your Home.

          Last Updated on September 23, 2019 by Chuck Marunde

          Tags: Traditional Brokerage
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          Chuck Marunde

          Chuck Marunde

          Chuck grew up in remote Alaska, graduated from the University of Alaska with a degree in Economics and Teacher Certification, and after teaching high school for two years, went to law school at Gonzaga University in Spokane, Washington. He served four years as a Captain and JAG in the USAF at Nellis AFB in Las Vegas. After practicing real estate law for 20 years in Washington, Chuck founded iRealty Virtual Brokers covering Sequim and the beautiful Olympic Peninsula. He is the author of 2,200 real estate articles and a dozen real estate books, and he produced over 100 real estate videos. Chuck combined his love for real estate and technology to create a massive Internet presence, and his articles and videos and books have been viewed by millions. Chuck is a well recognized real estate expert and his counsel is sought by other brokers and practicing attorneys around the country. Buyers from New York to Hawaii and from Florida to Alaska seek him out to retain him as their buyer's agent, and home owners around the State of Washington seek him out because of his new Flat Fee Listing Service. 

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          iRealty Virtual Brokers

          iRealty Virtual Brokers reaches out to buyers around the United States with thousands of online articles, MLS sites, apps, real estate books, videos, and much more specifically to help buyers find all the answers to their questions. We also now offer a flat fee commission listing service that saves sellers tens of thousands of dollars.

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          • Home
          • Search MLS
            • Sequim MLS
            • Sequim MLS Map Search
            • Port Angeles MLS
            • Port Townsend MLS
            • San Juan Islands MLS
            • All Islands MLS
            • How to Search the Sequim MLS
          • Videos
            • Sequim Videos Q&A
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            • Buyer Videos Part 2
            • Buyer Videos Part 3
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            • Living in Sequim Video Channel
            • Flee Fee Listing Video
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