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Homes and Land in Sunny Sequim, Washington

Homes and Land in Sunny Sequim, Washington

Sequim's No.1 Buyer's Agent Where Knowledge & Experience Count.

(360) 775-5424
Email: ChuckMarunde@gmail.com

iRealty Virtual Brokers, aka Sequim & Port Angeles Real Estate
125 Olympic Ranch Ln, Sequim, WA 98382

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Vanity Advertising

by Chuck Marunde / Tuesday, 02 February 2016 / Published in Buyer's Agent

Vanity advertising got popular in the late ’70s and the early ’80s in the real estate industry. I recall the bill board advertising, “Number one selling agent,” or “I sell more homes than anyone,” or “The #1 Top Producer.” And there would be a huge photo of the agent. Oh boy. That was vanity advertising.

Vanity Advertising

Vanity Advertising Not Cool

Most people are not impressed when someone they just met tells them how great they are. Chest pounding is better suited for gorillas, and bragioso is not a winning strategy when it comes to making friends and influencing people. Vanity advertising is not pretty.

There is a time and a place for talking about where one stands within a profession, and for a Realtor that means that a client is entitled to know what a Realtor’s sales record is. When a buyer or seller asks or they want to know how big the agent’s marketing system is, it’s not vanity to tell them, unless subtle misrepresentations are part of the answer. Misusing statistics in a listing presentation is one of the biggest abuses in the profession. Statistics can be proof of a successful business model, or statistics can be misused to promote oneself. That would be vanity advertising.

Vanity Advertising Does Not Win Friends

This real estate blog goes a long way to provide buyers with solid content and real answers to their questions. Prospective clients are under no obligation and can read our articles and use our MLS sites without registration. We have so much free information and so many free tools for buyers, it’s crazy. We give and we give and we give, and we demand nothing in return. Our approach is the opposite of vanity advertising. We seek to build trust and prove to our prospective clients that there is substance under the hood before you ever talk to us. But if you want to know more about us, we would be delighted to answer any question you have. We’re not into vanity advertising, and in the past 10 years we’ve done very little paid advertising. You could say we have a different approach to building relationships.

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About Chuck Marunde

After practicing real estate law for 20 years in Washington, Chuck opened iRealty Virtual Brokers covering the Sequim and the beautiful Olympic Peninsula. Chuck is the author of numerous magazine and Internet articles with a primary focus on real estate. He is also the author of over a dozen books, mostly about Sequim real estate. Chuck is a photographer, videographer, and Registered FAA Drone Pilot. Chuck has combined his love for real estate and technology to create a growing Internet presence in his market, and enjoys building his websites and blogs, including SequimBlog.com and Sequim4Sale.com and LuxuryWaterViewHomes.com. Chuck has degrees in Economics, Law, and Education.

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Chuck E. Marunde, J.D.

Sequim Buyer's Agent
(Atty Ret.)
Founder and Broker of
Sequim & Port Angeles Real Estate dba iRealty Virtual Brokers
125 Olympic Ranch Ln,
Sequim, WA 98382
(360) 775-5424
ChuckMarunde@gmail.com

Blog Articles by Date

From Los Angeles

It's rare, but once in awhile life provides the perfect collaborator for an important endeavor such as buying your new home. For me that person was Chuck Marunde. His two decade background as a Real Estate Attorney, his prolific career as an author of articles and books on Real Estate and his forthright and moral character made choosing Chuck a no-brainer. Chuck is dedicated, thorough, incredible at the negotiating table, knowledgeable about all local laws & regs but, most importantly, Chuck loves what he does. And what he does is find his client the perfect property. Chuck isn't about making the sale, he's about making the sale that is OPTIMUM for his CLIENT and this makes Chuck a rare bird indeed. I love my new home in Sequim and I am indebted to Chuck for making it happen. Kevin E.

From Seattle

I’ve had the pleasure of working with Chuck over the past three years in selling my parent's estate. It was a tough time to sell during the housing recession, but Chuck always kept things on the positive side. With his real estate law background, he offers sound, practical advice. He helps you along with the process using discussions and reason, rather than opinions and speculations. If Chuck doesn’t know the answers, he will get them for you. In several instances, Chuck took the initiative to meet with county officials to get up-to-date facts about zoning and regulations. I was always impressed with his company’s tech savvy communi-cations and internet presence: weekly email updates, blogs, videos, links, Linked-in networking, etc. He is truly pioneering the future of buying & selling real estate. Brian M.

From California

"Andy Romano is a successful motion picture character actor with over 40 years in 'the Biz.' Mr. Romano has a home in beautiful Santa Barbara, California, but he chooses to live most of the time in Sequim, Washington on the Olympic Peninsula in the great Pacific Northwest. Why? In his own words, 'Because it's even more beautiful and surrounded by more beauty in this incredibly peaceful and quiet place. With respect to real estate agents or brokers, well my friend Chuck Marunde, owner of Sequim and Port Angeles Real Estate, is hands down the best there" Andy R.

Intro by Chuck Marunde

From Florida

We do our homework for the task at hand and we look for and expect to enlist partners that do the same. It was our good fortune to select Chuck Marunde of Sequim and Port Angeles Real Estate to represent us as a buyer's broker in our search for a home in the Sequim/Port Angeles area. Chuck's site is all encompassing and super fast compared to many others, he knows the market at every conceivable level and his guidance through the process of selecting and purchasing a home is priceless - above and beyond that of anyone with whom we have ever worked. Add to all this his 20 year background in real estate law and you have discovered a superb asset in the adventure of purchasing a home. Greg and Marilyn

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