Sequim homes are selling to buyers who are taking the initiative. That may be obvious, but there’s an interesting change taking place in how buyers connect with sellers. It’s a slow change that has been below the radar, and most people haven’t recognized it. Take this quote from a real estate professional who is writing to Realtors about marketing today. Can you recognize the flaw in his thinking from a buyer’s perspective?
“What doors does your site open to visitors that invite them to enter, engage with you, and give you their contact information so you can market to them?”
Sequim Homes and Buyer Objections
“And give you their contact information so you can market to them” is the kind of traditional marketing that buyers do not like. Buyers don’t appreciate being “marketed to.” Buyers don’t like being tricked or trapped or fooled into revealing their confidential information so a sales person can blast them with phone calls, mass mailings, or campaign emails. The mistake is still thinking that you have to “market to them” as though buyers are things to be manipulated. This is the kind of thinking that buyers as consumers object to.
Sequim Homes Sell to Buyers Who Take Initiative
The slow death of print newspapers and traditional marketing, and the rapid growth of technologies and Internet marketing have been game changers to be sure, but buyers want to be treated with respect and they want the freedom to make their own choices about how they search for a home and how they hire a Realtor and how they connect with a seller. And Buyers want to do it in their own time.
What Does This Mean for Sequim Homes?
This means that how a home is marketed and sold has changed. It means buyers are intelligent and want to do their own due diligence on the Internet without being “captured” by some hot shot sales person. It means permission marketing is more important than ever. It means buyers want rich content and credibility. This is why this real estate blog has over 1,100 articles written specifically about Sequim homes reaching out to buyers so they can do their own research on their own time. It’s also why we have so many powerful online tools for buyers, tools that few Realtors offer buyers, and it’s why we give all this information away free to buyers and prospective buyers. The Internet has given buyers control of the buying process, and they love it. So do we.
Last Updated on June 25, 2012 by Chuck Marunde
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