Failed Real Estate Advertising to Sell Your Home

Real estate advertising is obviously an important subject when it comes to selling your home, and that is true wherever you home is located in the United States. Every market is unique to some extent, and advertising that might work in one market may not work so well in another market, but there is one

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Vanity Advertising

Vanity advertising got popular in the late ’70s and the early ’80s in the real estate industry. I recall the bill board advertising, “Number one selling agent,” or “I sell more homes than anyone,” or “The #1 Top Producer.” And there would be a huge photo of the agent. Oh boy. That was vanity advertising. Vanity

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Buyer Beware of False Advertising

Is false advertising dead? There’s a latin saying, “Caveat Emptor,” which means “Buyer Beware.” For all of human history that rule has applied, and it applies today. If you are shopping for almost anything, you’ve got to be on guard for false advertising. If you are shopping for a home, you also have a lot

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Selling Your Home – Words Matter

Words matter. Wars have started with words. Now there is proof that some words help sell a home faster. A National Bureau of Economic Research study in Canada dissected the wording of more than 20,000 Canadian home listings from 1997 to 2000.   Top salesman know that the words they use in their ad copy

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How to Advertise a Home for Sale – Part 2

Selling your own home in Sequim or in Port Angeles requires marketing knowledge, and the best marketers have been through the school of hard knocks, so they’ve learned some valuable lessons in selling a home.  It takes courage to sell your home, especially in these challenging times, and there is risk that you will fail. 

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