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          Advertising Real Estate For Sale – New Methods

          Chuck Marunde by Chuck Marunde
          August 12, 2008
          Reading Time: 2 mins read
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          sequim_listingsSelling real estate in Clallam County, or anywhere in the country for that matter, is not what it used to be.   It has dramatically changed in recent years.   I’m not talking about the economy, the mortgage debacle, or the state of the real estate market.   I’m thinking about the marketing and advertising of real estate for sale.   The way buyers and sellers are connecting has taken a leap into the future, although I admit that leap was more like a frog in a pot of water slowly getting warmer.   There is no precise point in time when this dramatic change took place, but it certainly has.

          Most real estate brokers and agents around the country are still in the dark, but when the light does go on, it is like shining a flashlight into a dark room.   Light shining into darkness reveals the truth.     When you discover something, you suddenly begin to see proof of it everywhere, even though you’ve never   noticed it before.   I recently purchased a Chrysler New Yorker that is in nearly perfect condition.   Before I bought it, I never noticed New Yorkers on the highway.   Now that I drive one, I see New Yorkers everywhere.   Funny how that works, isn’t it?

          USA Today had a great article on August 8, 2008 in the Money section, entitled, “Faster, higher, stronger – and digital.”

          “Marketing around the Olympics used to be like a 100-meter cakewalk.   You’d pay a gazillion dollars to the International Olympic Committee, then pay a gazillion more to brag like heck about it on TV and in print ads.   That was then.   This is now:   Add on a multi-pronged digital ad strategy that feeds on megabuzz.   It must touch all the hot buttons from the hippest social-networking sites to the coolest blogs to the cellphones of those most coveted by marketers – trendsetters 18 to 26.”

          Technology, the digital age, and the Internet, have changed the rules of the game in real estate, too.   Of course most buyers and sellers are not 18 to 26, but even people in their 70’s are using the Internet for email, for shopping, and for research on buying and selling real estate.

          Now that you’ve taken a ride in my Chrysler New Yorker, take a look at the scenary every day around you.   I think you’ll begin to see how dramatically technology is changing everything.   The new is in.   The old is fading.   This reality is important for buyers and sellers of homes and land, but it is especially significant in this slow market.   No, it’s not just important–it’s critical!

          Last Updated on August 12, 2008 by Chuck Marunde

          Tags: Marketingreal estatetechnology
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          Chuck Marunde

          Chuck Marunde

          Chuck grew up in remote Alaska, graduated from the University of Alaska with a degree in Economics and Teacher Certification, and after teaching high school for two years, went to law school at Gonzaga University in Spokane, Washington. He served four years as a Captain and JAG in the USAF at Nellis AFB in Las Vegas. After practicing real estate law for 20 years in Washington, Chuck founded iRealty Virtual Brokers covering Sequim and the beautiful Olympic Peninsula. He is the author of 2,200 real estate articles and a dozen real estate books, and he produced over 100 real estate videos. Chuck combined his love for real estate and technology to create a massive Internet presence, and his articles and videos and books have been viewed by millions. Chuck is a well recognized real estate expert and his counsel is sought by other brokers and practicing attorneys around the country. Buyers from New York to Hawaii and from Florida to Alaska seek him out to retain him as their buyer's agent, and home owners around the State of Washington seek him out because of his new Flat Fee Listing Service. 

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