Saturday, February 4, 2023
Chuck Marunde, J.D., Broker/Owner 360-775-5424


iRealty Virtual Brokers


Broker/Consultant

Washington State

SUBSCRIBE
  • Home
  • Search MLS
    • Sequim MLS
    • Sequim MLS Map Search
    • Port Angeles MLS
    • Port Townsend MLS
    • San Juan Islands MLS
    • All Islands MLS
    • How to Search the Sequim MLS
  • Videos
    • Sequim Videos Q&A
    • Buyer Videos Part 1
    • Buyer Videos Part 2
    • Buyer Videos Part 3
    • Buyer Videos Part 4
    • Living in Sequim Video Channel
  • Books
    The Coming Real Estate Crash

    The Coming Real Estate Crash

    The Sequim Real Estate Trilogy

    The Sequim Real Estate Trilogy

    Sequim Real Estate Videos for Buyers: The Ultimate Video Guide for Sequim Washington

    Sequim Real Estate Videos for Buyers: The Ultimate Video Guide for Sequim Washington

    Escaping California to the San Juan Islands

    Escaping California to the San Juan Islands

    Get Healthy

    Get Healthy: Increase Natural Immunities, Cellular Energy, Deep Sleep & Decrease Blood Pressure

    Manage Your Energy

    Manage Your Energy Not Your Time

    Real Estate Brokerage From Bricks and Mortar to High Tech Virtuality

    Real Estate Brokerage From Bricks and Mortar to High Tech Virtuality

    7 Myths of Selling Your Home

    7 Myths of Selling Your Home

    Buying Your Retirement Home

    Buying Your Retirement Home

    The New World of Marketing for Real Estate Agents

    The New World of Marketing for Real Estate Agents

    Sequim Real Estate For Buyers: Free eBook Updates Forever

    Sequim Real Estate For Buyers: Free eBook Updates Forever

    24 Secrets of Buying a Country Home

    24 Secrets of Buying a Country Home

    Sequim Real Estate: A Buyer’s Guide

    Sequim Real Estate: A Buyer’s Guide

    Living Off The Grid iin Alaska

    Living Off The Grid in Alaska

    Buying and Selling Real Estate

    Buying and Selling Real Estate

    Trending Tags

      • Sequim Real Estate for Buyers (Free eBook Updates Forever)
      • Sequim Real Estate: A Buyer’s Guide (Paperback)
      • Escaping California to The San Juan Islands
      • Buying & Selling Real Estate in The Rain Shadow
      • Real Estate From Bricks & Mortar to High Tech Virtuality
      • The Seven Myths of Selling Your Home
      • Buying Your Retirement Home
      • The New World of Marketing for Real Estate Agents
    • Agents
      Marunde Google

      Chuck Marunde on Google

      Flat Fee Listing Broker

      Flat Fee Listing Broker

      Buyers Agent Chuck Marunde

      Buyer’s Agent Chuck Marunde

      Trending Tags

        • Buyers Agent Chuck Marunde
        • Flat Fee Listing Broker
        • Google Profile & Leave Reviews
      Tetralogy
      No Result
      View All Result
      • Login
      • Register
      • Home
      • Search MLS
        • Sequim MLS
        • Sequim MLS Map Search
        • Port Angeles MLS
        • Port Townsend MLS
        • San Juan Islands MLS
        • All Islands MLS
        • How to Search the Sequim MLS
      • Videos
        • Sequim Videos Q&A
        • Buyer Videos Part 1
        • Buyer Videos Part 2
        • Buyer Videos Part 3
        • Buyer Videos Part 4
        • Living in Sequim Video Channel
      • Books
        The Coming Real Estate Crash

        The Coming Real Estate Crash

        The Sequim Real Estate Trilogy

        The Sequim Real Estate Trilogy

        Sequim Real Estate Videos for Buyers: The Ultimate Video Guide for Sequim Washington

        Sequim Real Estate Videos for Buyers: The Ultimate Video Guide for Sequim Washington

        Escaping California to the San Juan Islands

        Escaping California to the San Juan Islands

        Get Healthy

        Get Healthy: Increase Natural Immunities, Cellular Energy, Deep Sleep & Decrease Blood Pressure

        Manage Your Energy

        Manage Your Energy Not Your Time

        Real Estate Brokerage From Bricks and Mortar to High Tech Virtuality

        Real Estate Brokerage From Bricks and Mortar to High Tech Virtuality

        7 Myths of Selling Your Home

        7 Myths of Selling Your Home

        Buying Your Retirement Home

        Buying Your Retirement Home

        The New World of Marketing for Real Estate Agents

        The New World of Marketing for Real Estate Agents

        Sequim Real Estate For Buyers: Free eBook Updates Forever

        Sequim Real Estate For Buyers: Free eBook Updates Forever

        24 Secrets of Buying a Country Home

        24 Secrets of Buying a Country Home

        Sequim Real Estate: A Buyer’s Guide

        Sequim Real Estate: A Buyer’s Guide

        Living Off The Grid iin Alaska

        Living Off The Grid in Alaska

        Buying and Selling Real Estate

        Buying and Selling Real Estate

        Trending Tags

          • Sequim Real Estate for Buyers (Free eBook Updates Forever)
          • Sequim Real Estate: A Buyer’s Guide (Paperback)
          • Escaping California to The San Juan Islands
          • Buying & Selling Real Estate in The Rain Shadow
          • Real Estate From Bricks & Mortar to High Tech Virtuality
          • The Seven Myths of Selling Your Home
          • Buying Your Retirement Home
          • The New World of Marketing for Real Estate Agents
        • Agents
          Marunde Google

          Chuck Marunde on Google

          Flat Fee Listing Broker

          Flat Fee Listing Broker

          Buyers Agent Chuck Marunde

          Buyer’s Agent Chuck Marunde

          Trending Tags

            • Buyers Agent Chuck Marunde
            • Flat Fee Listing Broker
            • Google Profile & Leave Reviews
          No Result
          View All Result
          iRealty Virtual Brokers
          No Result
          View All Result
          Home FSBO

          How to Advertise a Home for Sale – Part 2

          Chuck Marunde by Chuck Marunde
          July 5, 2008
          Reading Time: 4 mins read
          0 0
          2

          Selling your own home in Sequim or in Port Angeles requires marketing knowledge, and the best marketers have been through the school of hard knocks, so they’ve learned some valuable lessons in selling a home.  It takes courage to sell your home, especially in these challenging times, and there is risk that you will fail.  Marketing is risky, because there are things that work well, things that don’t work at all, and some things that work a little.  A FSBO might be willing to take on the risk to save a commission.  This series is intended to provide guidance to help you avoid the major traps for the unwary.  Don’t be like the cat in this photograph, which is taking incredible risk when it doesn’t have to.  Risk should only be taken when it is balanced with the reward, and one should never take unnecessary risk.

          In this article, Part 2 of our series on How to Advertise a Home for Sale, we talk about:

          Traditional Advertising – What Works and What Doesn’t Work.

          Traditional newspaper advertising as a means to sell real estate has been dramatically losing its effectiveness over the past decade.  This is common knowledge among top producing salesman in busy metropolitan areas, and many successful Realtors have testified that they have substantially reduced or even stopped using the newspapers to sell their listings. What’s interesting to me is that newspaper advertising is not only one of the least effective ways to sell real estate today, it is also one of the most expensive venues to advertise in.

          Just last week I ran five large ads with photographs of five of my listings, and five "word only" ads in the classifieds.  With ten ads running on the number one day of the week, Sunday, how many phone calls or how many emails did I get?  After over $500 in advertising costs, I received . . . no calls at all.  Zero.  None.  There are other variables to consider here, too, but my point is that with good photos of pretty good properties, and with good scripts, all this print advertising produced nada.  So much for the power and effectiveness of newspaper advertising.

          Why did I run these ads?  As an experiment, to broadcast my company name to the public and to other Realtors.  I also did it to encourage my clients by showing that amidst all of the other things I am doing on the Internet, I also do some traditional advertising.

          If such advertising is ineffective today, why do so many brokers do it?  There are two reasons in my opinion.  First, agents do it to show their clients they are doing something.  This is big, and if the agents don’t have a lot going on in the marketing department, what else is there?  Run an ad in the newspaper.  Second, it is also probable that many agents do not know that putting their listings in the newspaper is a feeble and ineffective way to sell real estate.

          Real estate magazines are also fairly ineffective.  Sorry, but it’s true.  Brokers run half page or full page ads, and often get no calls at all from those ads, and this kind of advertising is very expensive.

          Consider an area like Sequim or Port Angeles, where such a large percentage of our buyers come from outside our area.  These folks are not even reading our Sunday newspaper.  They’re not subscribing to the local real estate sales magazines, and those magazines are not on the shelf at their local Safeway in Santa Barbara.

          All of this does not mean you should do no print media advertising.  It just means to chose carefully, and spend your money where it will get the biggest bang for the buck.  A simple classified is good, and if you pick one day per week, pick Sunday.  If you’re going to run the ad two days each week, pick Wednesday and Sunday.  These are the two most effective days for advertising real estate in local papers.  Don’t waste money running your ad six days a week.  Waste of money.

          Don’t waste money in expensive real estate magazines or niche magazines.  Those ads won’t pull buyers for you, but they will drain your bank account.  If you want to, you can run a fairly cheap ad in a little regional classified, such as the Little Nickel or the Nickel Nick.

          Where should your advertise?  On the Internet.  Next time:  Advertising Real Estate For Sale on the Internet.

          Read How to Advertise a Home For Sale – Part 1

          Courtesy of Sequim & Port Angeles Real Estate, LLC.

          Last Updated on July 5, 2008 by Chuck Marunde

          Tags: AdvertisingFSBOMarketing
          ShareTweet
          Chuck Marunde

          Chuck Marunde

          Chuck grew up in remote Alaska, graduated from the University of Alaska with a degree in Economics and Teacher Certification, and after teaching high school for two years, went to law school at Gonzaga University in Spokane, Washington. He served four years as a Captain and JAG in the USAF at Nellis AFB in Las Vegas. After practicing real estate law for 20 years in Washington, Chuck founded iRealty Virtual Brokers covering Sequim and the beautiful Olympic Peninsula. He is the author of 2,200 real estate articles and a dozen real estate books, and he produced over 100 real estate videos. Chuck combined his love for real estate and technology to create a massive Internet presence, and his articles and videos and books have been viewed by millions. Chuck is a well recognized real estate expert and his counsel is sought by other brokers and practicing attorneys around the country. Buyers from New York to Hawaii and from Florida to Alaska seek him out to retain him as their buyer's agent, and home owners around the State of Washington seek him out because of his new Flat Fee Listing Service. 

          Related Posts

          FSBO

          For Sale By Owner: Why Few Sell Their Own Homes

          September 6, 2019
          0
          FSBO

          Should Buyers Look for a FSBO?

          September 22, 2019
          0
          Vanity Advertising
          FSBO

          What About For Sale By Owners?

          August 8, 2013
          13
          FSBO

          Why a FSBO (For-Sale-By-Owner) Is Hard to Sell

          October 6, 2012
          0
          FSBO

          Why The For-Sale-By-Owner (FSBO) is Hard to Sell

          July 27, 2012
          1
          FSBO

          FSBO asks Should I List My House Above FMV

          July 27, 2012
          0
          Next Post

          Sequim Homes Sold 2000 to 2008 1st Half

          Sequim Real Estate: Automatic Updates to Your Inbox

          Comments 2

          1. Pingback: How to Advertise a Home For Sale - Part 3
          2. Real Estate For Sale In Michigan says:
            14 years ago

            Hi, Of all the stuff I’ve seen on real estate for sale in michigan your post on o Advertise a Home for Sale – Part 2 is the best

            Reply

          Leave a Reply Cancel reply

          Your email address will not be published. Required fields are marked *

          I agree to the Terms & Conditions and Privacy Policy.

          This site uses Akismet to reduce spam. Learn how your comment data is processed.

          "I wish I read this before selling my
          home. I could have saved $50,000." Andy 

          Search 2,200 Articles by Category

          • Trending
          • Comments
          • Latest
          Buyer and Seller

          What if a Buyer and Seller Talk to Each Other?

          August 5, 2022
          Prorate Propane

          How to Prorate Propane at Closing

          August 15, 2015
          Terminate a real estate contract

          How to Terminate a Real Estate Contract

          December 31, 2020

          The Sequim Blue Hole – A Map of Rainfall

          September 1, 2019
          print newspapers

          Print Newspapers Losing Readers to the Internet

          42
          Buyer and Seller

          What if a Buyer and Seller Talk to Each Other?

          32
          FNMA Killing Transactions by Requiring Private Road Maintenance Agreements

          FNMA Killing Transactions by Requiring Private Road Maintenance Agreements

          31

          What Documents Does a Buyer Need to Buy Real Estate?

          24
          Sequim real estate market

          Sequim Real Estate Market: Annual Review for 2022

          February 2, 2023
          Seattle Real Estate Market in Decline

          Seattle Real Estate Market in Dramatic Decline

          December 22, 2022
          Buying a home

          Buyers Must Be More Cautious Than Ever

          December 7, 2022
          Flat Fee Listing Service

          Sellers Chase the Market Down Once Again

          December 10, 2022

          Subscribe to Chuck 
          Marunde's Newsletter

          Popular Stories

          • Buyer and Seller

            What if a Buyer and Seller Talk to Each Other?

            0 shares
            Share 0 Tweet 0
          • How to Prorate Propane at Closing

            0 shares
            Share 0 Tweet 0
          • How to Terminate a Real Estate Contract

            0 shares
            Share 0 Tweet 0
          • The Sequim Blue Hole – A Map of Rainfall

            0 shares
            Share 0 Tweet 0
          • Why is Sequim One Of The 10 Best Places To Retire?

            0 shares
            Share 0 Tweet 0

          Leaving Comments   I hope you’ll join our community and leave comments from time to time. Please realize that comments, if approved, will be public, so do not use any personal information you don’t want broadcast to the world, and definitely don’t leave a phone number. Comments are not the place to ask Chuck Marunde for help in finding a home. To do that, call or text Chuck.

          Neither Chuck Marunde nor iRealty Virtual Brokers offers legal advice on this site. Please Read Our Legal Disclaimer

          If you’d like to view how we protect your privacy, see our Privacy Policy.

          iRealty Virtual Brokers

          iRealty Virtual Brokers reaches out to buyers around the United States with thousands of online articles, MLS sites, apps, real estate books, videos, and much more specifically to help buyers find all the answers to their questions. We also now offer a flat fee commission listing service that saves sellers tens of thousands of dollars.

          iRealty Virtual Brokers
          125 Olympic Ranch Ln
          Sequim, Washington 98382
          360-775-5424

          Search the entire NWMLS in Washington State:

          Sequim-Homes.com

          The largest independent real estate blog in the State of Washington with over 2,200 articles totally focused on our client’s best interest, their needs and their curiosity. All free and 100% reliable. I’m here if you need me, 

          © 2006-2022 iRealty Virtual Brokers and Chuck Marunde

          No Result
          View All Result
          • Home
          • Search MLS
            • Sequim MLS
            • Sequim MLS Map Search
            • Port Angeles MLS
            • Port Townsend MLS
            • San Juan Islands MLS
            • All Islands MLS
            • How to Search the Sequim MLS
          • Videos
            • Sequim Videos Q&A
            • Buyer Videos Part 1
            • Buyer Videos Part 2
            • Buyer Videos Part 3
            • Buyer Videos Part 4
            • Living in Sequim Video Channel
          • Books
            • Sequim Real Estate for Buyers (Free eBook Updates Forever)
            • Sequim Real Estate: A Buyer’s Guide (Paperback)
            • Escaping California to The San Juan Islands
            • Buying & Selling Real Estate in The Rain Shadow
            • Real Estate From Bricks & Mortar to High Tech Virtuality
            • The Seven Myths of Selling Your Home
            • Buying Your Retirement Home
            • The New World of Marketing for Real Estate Agents
          • Agents
            • Buyers Agent Chuck Marunde
            • Flat Fee Listing Broker
            • Google Profile & Leave Reviews
          • Login
          • Sign Up

          © 2006-2022 iRealty Virtual Brokers and Chuck Marunde

          Welcome Back!

          Login to your account below

          Forgotten Password? Sign Up

          Create New Account!

          Fill the forms bellow to register

          *By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
          All fields are required. Log In

          Retrieve your password

          Please enter your username or email address to reset your password.

          Log In
          This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.