QUESTIONS? CALL: 360-775-5424

Homes and Land in Sunny Sequim, Washington

Homes and Land in Sunny Sequim, Washington

Sequim's No.1 Buyer's Agent Where Knowledge & Experience Count.

(360) 775-5424
Email: ChuckMarunde@gmail.com

iRealty Virtual Brokers, aka Sequim & Port Angeles Real Estate
125 Olympic Ranch Ln, Sequim, WA 98382

  • Buyer Blog
  • Search MLS
    • Sequim MLS
    • Sequim MLS Map Search
    • Port Angeles MLS
    • Port Townsend MLS
    • San Juan Islands MLS
    • All Islands MLS
    • How to Search the Sequim MLS
  • Chuck Marunde
    • Sequim eBook for Buyers
    • The Home Buying Process
    • Youtube for Sequim Buyers
    • Chuck Marunde’s Books
      • Sequim Real Estate for Buyers (Free eBook Updates Forever)
      • Sequim Real Estate: A Buyer’s Guide (Paperback)
      • Buying & Selling Real Estate in The Rain Shadow
      • Buying Your Retirement Home
      • Escaping California to The San Juan Islands
      • The Seven Myths of Selling Your Home
      • Real Estate From Bricks & Mortar to High Tech Virtuality
      • The New World of Marketing for Real Estate Agents
    • Sequim Chrome App
    • Sequim Buyer’s Agent
    • Why Retire in Sequim?
    • Sequim Buyer Video Series
  • Contacts
    • Sequim Contractors
      • Mortgage Companies
      • Sequim Home Inspectors
      • Sequim Septic Inspectors
      • Sequim Well Inspectors
      • Sequim Arborists
      • Sequim Painter
      • Sequim Appraisers
      • Sequim Locksmiths
      • Sequim Electricians
      • Sequim Plumbers
      • Sequim Home Builders
      • Sequim Electronics Repair
  • Agents
    • Chuck Marunde
  • FAQ
  • Extras
    • Sequim Home Sales Reports
    • Photos
    • Surveys
      • Survey: Why Did You Choose Sequim?
      • Survey: The Perfect Retirement Area
      • Survey: How Do You Hire a Realtor?
      • Survey: Sequim Methadone Clinic
HireChuck

Is Real Estate Branding Dead? What About Big Names?

by Chuck Marunde / Thursday, 03 May 2012 / Published in Real Estate Advertising and Marketing

Real estate branding was big in the ’60’s and ’70’s and even in the ’80’s, but is it today?  How do buyers and sellers find a real estate agent today?  Remember the big bill boards with the big franchise names?  Remember the Sunday newspapers with full page ads?  I talked to a broker who owned a large franchise, and we reflected on how newspaper ads were less about selling a particular listing than they were about branding the company name.  You don’t see as many big brokerages advertising en masse like this anymore.  Why?  What has changed?

Real Estate Branding

The term “branding” was used by corporations to describe how massive traditional advertising got into people’s heads and became a constant reminder of that company whenever people thought of the service.  Whenever someone thought about buying or selling real estate, the huge franchises wanted people to think “Oh My God Real Estate,” and walk into their office or call them.  But that’s not working like it used to.  Real estate branding doesn’t work the same anymore. 

Is Real Estate Branding Dead?

Real estate branding from decades past is dead, but branding itself is not dead.  It has evolved in our new world of technology, and the kind of branding we must do today is substantially different than yesteryear.  I like to say that technology and the Internet has changed the way consumers shop for everything.  Instead of having advertising shoved down our throats with what Seth Godin has nicknamed “interruption advertising,” consumers are now in control of what they shop for and the information they receive.  Consumers have not only embraced this new world of technology, they have no intention to go back.

“Traditional consumers aren’t coming back.  Print advertising isn’t coming back.  Media, brands, and the established narratives aren’t coming back.  And almost everyone will eventually make this transition.”  Nick Bilton, I Live in the Future & Here’s How it Works

“The question that so many marketers and PR professionals think they face today is giving up control of their brand.  The truth is they never had it.  The brand has always resided in the hearts and minds of our consumers.  What has changed is that we no longer control the message.”  Duncan Wardle, Vice President, Global Public Relations, Disney Parks & Resorts, speaking to Bulldog Reporter’s Media-Relations Summit 2008, as quoted by Paul Gillin in Secrets of Social Media Marketing.

“Your customers don’t care about you. . . . They don’t care about the success of your company. . . . They care about themselves, their dreams, their goals.  Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.”  Carmine Gallo, The Innovation Secrets of Steve Jobs.

I’ve been asking clients for years how they shop for their real estate agent and how they search for real estate.  I asked hundreds of clients if they first look for the big name brokerages, and 100% of them have said absolutely not.  The big names don’t mean anything to consumers anymore.  Expensive T.V. ads and print ads and bill boards no longer impress consumers.  In fact, they intentionally ignore this kind of obnoxious in-your-face advertising.

Buyers Are Not Fooled by Real Estate Branding

Buyers know what they want, and they know how to find it today.  Buyers are not dumb and manipulative advertising and real estate branding doesn’t fool them.  The thing that consumers (buyers) love the most is that they are in control now.  Traditional real estate branding is dead.  There’s a whole new world of real estate, and it doesn’t reside on signs or in newspapers anymore.  But buyers know all this, so I’m singing to the choir here.  As a buyer, don’t you love being in control of when and how you search for real estate?  That’s why I’ve built this real estate blog and many free online tools for buyers to use without being forced to advertise or even talk to a sales person.  The real estate branding I do is nothing like the branding we grew up with, but consumers love their new freedom.  So do I.

Possibly Related Posts:

  • Real Estate is Digital and Going Virtual
  • Real Estate Advertising Dramatically Changing

Google+
  • Tweet
Tagged under: real estate advertising

About Chuck Marunde

After practicing real estate law for 20 years in Washington, Chuck opened iRealty Virtual Brokers covering the Sequim and the beautiful Olympic Peninsula. Chuck is the author of numerous magazine and Internet articles with a primary focus on real estate. He is also the author of over a dozen books, mostly about Sequim real estate. Chuck is a photographer, videographer, and Registered FAA Drone Pilot. Chuck has combined his love for real estate and technology to create a growing Internet presence in his market, and enjoys building his websites and blogs, including SequimBlog.com and Sequim4Sale.com and LuxuryWaterViewHomes.com. Chuck has degrees in Economics, Law, and Education.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Comments links could be nofollow free.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Chuck E. Marunde, J.D.

Sequim Buyer's Agent
(Atty Ret.)
Founder and Broker of
Sequim & Port Angeles Real Estate dba iRealty Virtual Brokers
125 Olympic Ranch Ln,
Sequim, WA 98382
(360) 775-5424
ChuckMarunde@gmail.com

Blog Articles by Date

From Los Angeles

It's rare, but once in awhile life provides the perfect collaborator for an important endeavor such as buying your new home. For me that person was Chuck Marunde. His two decade background as a Real Estate Attorney, his prolific career as an author of articles and books on Real Estate and his forthright and moral character made choosing Chuck a no-brainer. Chuck is dedicated, thorough, incredible at the negotiating table, knowledgeable about all local laws & regs but, most importantly, Chuck loves what he does. And what he does is find his client the perfect property. Chuck isn't about making the sale, he's about making the sale that is OPTIMUM for his CLIENT and this makes Chuck a rare bird indeed. I love my new home in Sequim and I am indebted to Chuck for making it happen. Kevin E.

From Seattle

I’ve had the pleasure of working with Chuck over the past three years in selling my parent's estate. It was a tough time to sell during the housing recession, but Chuck always kept things on the positive side. With his real estate law background, he offers sound, practical advice. He helps you along with the process using discussions and reason, rather than opinions and speculations. If Chuck doesn’t know the answers, he will get them for you. In several instances, Chuck took the initiative to meet with county officials to get up-to-date facts about zoning and regulations. I was always impressed with his company’s tech savvy communi-cations and internet presence: weekly email updates, blogs, videos, links, Linked-in networking, etc. He is truly pioneering the future of buying & selling real estate. Brian M.

From California

"Andy Romano is a successful motion picture character actor with over 40 years in 'the Biz.' Mr. Romano has a home in beautiful Santa Barbara, California, but he chooses to live most of the time in Sequim, Washington on the Olympic Peninsula in the great Pacific Northwest. Why? In his own words, 'Because it's even more beautiful and surrounded by more beauty in this incredibly peaceful and quiet place. With respect to real estate agents or brokers, well my friend Chuck Marunde, owner of Sequim and Port Angeles Real Estate, is hands down the best there" Andy R.

Intro by Chuck Marunde

From Florida

We do our homework for the task at hand and we look for and expect to enlist partners that do the same. It was our good fortune to select Chuck Marunde of Sequim and Port Angeles Real Estate to represent us as a buyer's broker in our search for a home in the Sequim/Port Angeles area. Chuck's site is all encompassing and super fast compared to many others, he knows the market at every conceivable level and his guidance through the process of selecting and purchasing a home is priceless - above and beyond that of anyone with whom we have ever worked. Add to all this his 20 year background in real estate law and you have discovered a superb asset in the adventure of purchasing a home. Greg and Marilyn

Hire Chuck Marunde as Your Buyers Agent Now

Schedule Chuck as Your Agent in Advance to Be Sure He Will Be Available.

  • GET SOCIAL
Homes and Land in Sunny Sequim, Washington

© 2006-2020 All rights reserved. Chuck Marunde and iRealty Virtual Brokers.

See Our Privacy Policy

See Our Terms of Service

TOP