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Home How to Sell a Home

Luck is Not a Good Strategy

Chuck Marunde by Chuck Marunde
August 27, 2012
Reading Time: 2 mins read
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Believe it or not some homeowners are hoping that luck will sell their homes.  But luck is not a good strategy.  Let me explain why I say that.  There are several elements to guessing, or hoping, or relying on a shot in the dark to sell a home.  Here are some of the common ones I see homeowners using in this real estate recession:

Number 1.  Listing with any real estate agent without due diligence on their experience or success (and may I add “integrity”) is not a good strategy.  Do you think education, experience, and integrity matter?  I’ll let you answer that.  The point is that just picking any agent out of the air and hiring that agent is shooting from the hip.  Not a good method for getting the most effective counsel you can get to sell your home in challenging times.  There are some very experienced agents with integrity.  Find one.

Number 2.  Guessing at what is effective today to market a home is not a good strategy.  For example, some homeowners do not know what advertising methods are effective.  They may not be tuned into what no longer works as well or what no longer works at all, and they may not be tuned into the latest and most powerful Internet marketing strategies.  Simply putting a listing in the Sunday issue classifieds is not an effective strategy anymore.  Or “maybe I should use Craigslist,” or “I think I’ll run an ad in . . .”

Number 3.  Wasting time on open houses is not a good strategy.  Read more about Why Open Houses Don’t Sell Homes.

Number 4.  Spinning your wheels trying to come up with brilliant new ideas is re-creating the wheel.  That’s not a good strategy when experts know precisely what works and doesn’t work and how to effectively market your home.

Number 5.  Dropping the price when you don’t know what else to do is not a good strategy in and of itself.  If your home isn’t being effectively marketed to reach the most qualified buyers, then dropping the price may be a good way to leave money on the table.

These approaches are relying on luck.  Luck is not a good strategy.  Selling your home should involve a great marketing plan based on effective strategies that work.

 

Last Updated on August 27, 2012 by Chuck Marunde

Tags: Selling Your Home
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Chuck Marunde

Chuck Marunde

Chuck grew up in remote Alaska, graduated from the University of Alaska with a degree in Economics and Teacher Certification, and after teaching high school for two years, went to law school at Gonzaga University in Spokane, Washington. He served four years as a Captain and JAG in the USAF at Nellis AFB in Las Vegas. After practicing real estate law for 20 years in Washington, Chuck founded iRealty Virtual Brokers covering Sequim and the beautiful Olympic Peninsula. He is the author of 2,200 real estate articles and a dozen real estate books, and he produced over 100 real estate videos. Chuck combined his love for real estate and technology to create a massive Internet presence, and his articles and videos and books have been viewed by millions. Chuck is a well recognized real estate expert and his counsel is sought by other brokers and practicing attorneys around the country. Buyers from New York to Hawaii and from Florida to Alaska seek him out to retain him as their buyer's agent, and home owners around the State of Washington seek him out because of his new Flat Fee Listing Service. 

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  • Home
  • Search MLS
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    • Port Angeles MLS
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    • How to Search the Sequim MLS
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    • Buyer Videos Part 1
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    • Living in Sequim Video Channel
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      • Menu Below
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