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Home Sequim Real Estate and Port Angeles Real Estate

For Realtors It WAS All About Listings

Chuck Marunde by Chuck Marunde
August 14, 2008
Reading Time: 2 mins read
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port angeles listingsThere was a time (decades), when real estate agents were taught all across the U.S. that the business is all about listings.   Listings, listings, listings.   Agents were told that’s where the money is.   Get listings, because even while you’re on vacation, your homes can be selling and you’ll be making money.

That time is over.   An agent could have many listings, especially in the worse markets, such as Las Vegas, and not make a single dollar.   Some agents have not sold anything this calendar year!

Real estate ownership is still “the thing,” but for agents listings are no longer the ultimate answer to success.   The key to success for agents today is qualified buyers.

Connecting with qualified buyers is the great challenge of the day for real estate agents and for FSBO’s who are trying to sell their own homes. This is where it gets interesting, because few agents and few FSBO’s have a solid understanding of the technology, marketing, and tools necessary to connect with buyers.

We have entered a new age of marketing and the old rules are rapidly fading into the history of “that’s the way we’ve always done it.”   The fascinating thing about the dramatic changes in the way buyers and sellers are connecting is that there has not been a clearly demarcated point in time, nor has there been a definitive event.   It would seem that these powerful changes for the transfer of billions of dollars in real estate has snuck up on us.

I would suggest that “the thing” today is effective marketing, and that is happening most powerfully today right in people’s homes at their computers.   Searching the Internet for real estate anywhere in the country is private, non-confrontational, easy, free, and instantaneous.   Is it really a surprise consumers would move   en masse in this direction?

Last Updated on August 14, 2008 by Chuck Marunde

Tags: listingsPort AngelesSequim
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Chuck Marunde

Chuck Marunde

Chuck grew up in remote Alaska, graduated from the University of Alaska with a degree in Economics and Teacher Certification, and after teaching high school for two years, went to law school at Gonzaga University in Spokane, Washington. He served four years as a Captain and JAG in the USAF at Nellis AFB in Las Vegas. After practicing real estate law for 20 years in Washington, Chuck founded iRealty Virtual Brokers covering Sequim and the beautiful Olympic Peninsula. He is the author of 2,200 real estate articles and 60 books, and he produced over 100 real estate videos. Chuck combined his love for real estate and technology to create a massive Internet presence, and his articles and videos and books have been viewed by millions. Chuck is a well recognized real estate expert and his counsel is sought by other brokers and practicing attorneys around the country. Buyers from New York to Hawaii and from Florida to Alaska seek him out to retain him as their Sequim Buyer's Agent. 

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Comments 4

  1. Idaho Loan Money Private says:
    16 years ago

    You have a lot of really great content on Realtors and buying and selling. You’re right, it WAS All About Listings. Nice post mate – keep up the good work.

    Reply
  2. Marten Davis says:
    16 years ago

    I was searching for Blogs about probate and appraisals and found this site. I found exactly what I needed. Thanks.

    Reply
  3. Bank Home Loan Nevada State says:
    16 years ago

    Hello , I like a lot of your blog post especially the article regarding ealtors It WAS All About Listings, it looks very interesting. I found you on yahoo while searching for bank home loan nevada state. I just Stumble it on Sunday!

    Reply
  4. Jim Spence says:
    16 years ago

    Wednesday I was looking for sites related to ski vacations but specifically for sites about port angeles vacation and I found you site.

    Reply

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