Friday, January 27, 2023
Chuck Marunde, J.D., Broker/Owner 360-775-5424


iRealty Virtual Brokers


Broker/Consultant

Washington State

SUBSCRIBE
  • Home
  • Search MLS
    • Sequim MLS
    • Sequim MLS Map Search
    • Port Angeles MLS
    • Port Townsend MLS
    • San Juan Islands MLS
    • All Islands MLS
    • How to Search the Sequim MLS
  • Videos
    • Sequim Videos Q&A
    • Buyer Videos Part 1
    • Buyer Videos Part 2
    • Buyer Videos Part 3
    • Buyer Videos Part 4
    • Living in Sequim Video Channel
  • Books
    The Coming Real Estate Crash

    The Coming Real Estate Crash

    The Sequim Real Estate Trilogy

    The Sequim Real Estate Trilogy

    Sequim Real Estate Videos for Buyers: The Ultimate Video Guide for Sequim Washington

    Sequim Real Estate Videos for Buyers: The Ultimate Video Guide for Sequim Washington

    Escaping California to the San Juan Islands

    Escaping California to the San Juan Islands

    Get Healthy

    Get Healthy: Increase Natural Immunities, Cellular Energy, Deep Sleep & Decrease Blood Pressure

    Manage Your Energy

    Manage Your Energy Not Your Time

    Real Estate Brokerage From Bricks and Mortar to High Tech Virtuality

    Real Estate Brokerage From Bricks and Mortar to High Tech Virtuality

    7 Myths of Selling Your Home

    7 Myths of Selling Your Home

    Buying Your Retirement Home

    Buying Your Retirement Home

    The New World of Marketing for Real Estate Agents

    The New World of Marketing for Real Estate Agents

    Sequim Real Estate For Buyers: Free eBook Updates Forever

    Sequim Real Estate For Buyers: Free eBook Updates Forever

    24 Secrets of Buying a Country Home

    24 Secrets of Buying a Country Home

    Sequim Real Estate: A Buyer’s Guide

    Sequim Real Estate: A Buyer’s Guide

    Living Off The Grid iin Alaska

    Living Off The Grid in Alaska

    Buying and Selling Real Estate

    Buying and Selling Real Estate

    Trending Tags

      • Sequim Real Estate for Buyers (Free eBook Updates Forever)
      • Sequim Real Estate: A Buyer’s Guide (Paperback)
      • Escaping California to The San Juan Islands
      • Buying & Selling Real Estate in The Rain Shadow
      • Real Estate From Bricks & Mortar to High Tech Virtuality
      • The Seven Myths of Selling Your Home
      • Buying Your Retirement Home
      • The New World of Marketing for Real Estate Agents
    • Agents
      Marunde Google

      Chuck Marunde on Google

      Flat Fee Listing Broker

      Flat Fee Listing Broker

      Buyers Agent Chuck Marunde

      Buyer’s Agent Chuck Marunde

      Trending Tags

        • Buyers Agent Chuck Marunde
        • Flat Fee Listing Broker
        • Google Profile & Leave Reviews
      Tetralogy
      No Result
      View All Result
      • Login
      • Register
      • Home
      • Search MLS
        • Sequim MLS
        • Sequim MLS Map Search
        • Port Angeles MLS
        • Port Townsend MLS
        • San Juan Islands MLS
        • All Islands MLS
        • How to Search the Sequim MLS
      • Videos
        • Sequim Videos Q&A
        • Buyer Videos Part 1
        • Buyer Videos Part 2
        • Buyer Videos Part 3
        • Buyer Videos Part 4
        • Living in Sequim Video Channel
      • Books
        The Coming Real Estate Crash

        The Coming Real Estate Crash

        The Sequim Real Estate Trilogy

        The Sequim Real Estate Trilogy

        Sequim Real Estate Videos for Buyers: The Ultimate Video Guide for Sequim Washington

        Sequim Real Estate Videos for Buyers: The Ultimate Video Guide for Sequim Washington

        Escaping California to the San Juan Islands

        Escaping California to the San Juan Islands

        Get Healthy

        Get Healthy: Increase Natural Immunities, Cellular Energy, Deep Sleep & Decrease Blood Pressure

        Manage Your Energy

        Manage Your Energy Not Your Time

        Real Estate Brokerage From Bricks and Mortar to High Tech Virtuality

        Real Estate Brokerage From Bricks and Mortar to High Tech Virtuality

        7 Myths of Selling Your Home

        7 Myths of Selling Your Home

        Buying Your Retirement Home

        Buying Your Retirement Home

        The New World of Marketing for Real Estate Agents

        The New World of Marketing for Real Estate Agents

        Sequim Real Estate For Buyers: Free eBook Updates Forever

        Sequim Real Estate For Buyers: Free eBook Updates Forever

        24 Secrets of Buying a Country Home

        24 Secrets of Buying a Country Home

        Sequim Real Estate: A Buyer’s Guide

        Sequim Real Estate: A Buyer’s Guide

        Living Off The Grid iin Alaska

        Living Off The Grid in Alaska

        Buying and Selling Real Estate

        Buying and Selling Real Estate

        Trending Tags

          • Sequim Real Estate for Buyers (Free eBook Updates Forever)
          • Sequim Real Estate: A Buyer’s Guide (Paperback)
          • Escaping California to The San Juan Islands
          • Buying & Selling Real Estate in The Rain Shadow
          • Real Estate From Bricks & Mortar to High Tech Virtuality
          • The Seven Myths of Selling Your Home
          • Buying Your Retirement Home
          • The New World of Marketing for Real Estate Agents
        • Agents
          Marunde Google

          Chuck Marunde on Google

          Flat Fee Listing Broker

          Flat Fee Listing Broker

          Buyers Agent Chuck Marunde

          Buyer’s Agent Chuck Marunde

          Trending Tags

            • Buyers Agent Chuck Marunde
            • Flat Fee Listing Broker
            • Google Profile & Leave Reviews
          No Result
          View All Result
          iRealty Virtual Brokers
          No Result
          View All Result
          Home FSBO

          How to Advertise a Home For Sale – Part 3

          Chuck Marunde by Chuck Marunde
          January 15, 2009
          Reading Time: 5 mins read
          0 0
          0

          Are you a FSBO, aka for-sale-by-owner, aka for sale by owner?   Or are you planning to list your home for sale with an agent?   In either event, in order to sell your home for the highest possible price in a reasonable period of time, you must have a good advertising plan.   If you don’t, you could get stuck with your house on the market for a long, long time, or you could sell it for much less than you should get at FMV (fair market value), or both.

          This is the 3rd installment in our series entitled,   “How to Advertise a Home for Sale. ”   Today we look at Using the Internet to Sell Your Home. The Internet is unquestionably the most powerful tool for buying and selling real estate today.   Traditional advertising has long since peaked and has been declining in effectiveness for at least a decade.   Today, newsprint and magazines and billboards are three of the least effective means of advertising real estate.   This does not mean these tactics should never be used.   It does mean that they should be used sparingly, and rationally based on the return for the dollar spent.

          For a long time now, the Internet has been used by real estate agents to post their listings in their local multiple listing service (MLS), and while that was originally only accessible by members of the MLS by subscription, it has become searchable by the public through what is called an IDX accessible database through the real estate agents’ websites.   It doesn’t include all of the data available to agents, but at least it is a nice way for the public to plug in their parameters and be able to see what active listings are available. The Internet also has become a powerful tool to advertise listings on agent websites and blogs, as well as numerous subscription and online classifieds.   Most agents (about 98% of them in my speculation) still are not in tune with this technology and are not using it to benefit their clients.

          FSBO’s have many for-sale-by-owner online services to promote their own homes for sale.   While this is a move in the right direction, and using the Internet to sell real estate makes eminent sense in this technology age, FSBO sites are still many years behind the curve ball.   Most are not optimized, simply because the owners don’t understand SEO (search engine optimization).   SEO is beyond the scope of this article, and frankly I cannot educate my competition, even if we did want to write a book here.   But let’s face it, no one wants to read a book, just a quick post. The National Association of Realtors did an extensive national survey and learned that about 80% of all home buyers start their search for their next home on the Internet.   That is very revealing.   So what do you do with that information?   Advertise in the newspaper every day of the week?   Spend thousands of dollars on billboards?   Budget $1,200 per month on a two page spread in Homes and Land magazine?   I don’t think so. Realtors do all the time, right?   Trust me, that doesn’t mean it works.

          By the way, the traditional agent will argue what they are doing is proven.   If they do not have a significant Internet presence (and very few do), they will tell you that the author of this article doesn’t have a clue.   If you read enough of my material, you will re-read something I like to repeat.   “No one will stay awake at night trying to figure out how to make you money or save you money, or sell your home for the highest price in the least amount of time, EXCEPT you.”   That’s why I do so much writing.   To freely educate so that good people can make wise choices.

          Back to FSBO sites.   Do they work?   Sometimes a house sells on a FSBO site, so that owner will shout from the mountain top that their FSBO site works.   But the majority of homes do not sell on FSBO sites.   I have read from reliable literature many times over the past 5 to 7 years that approximately 85% of all FSBO’s end up listing with an agent.   My 30 years in real estate would affirm that is probably not far off.   May I also add a note here that most homes do not sell on the MLS either, at least not now. Why don’t FSBO online sites work well?   First, a FSBO website is generally owned by a businessman who created a business model that he hopes will make him money by posting your home for sale for a flat fee, a percentage, or a combination of both.   Such services are rarely owned by top producing Realtors, and sometimes they are owned by good people who never bought or sold real estate.   They may no experirence is marketing and sales.   Not exactly a warm fuzzy, is it? The FSBO companies are also rarely owned by good writers and technology experts, which means they typically fall far short of having great websites with persuasive scripting, outstanding graphics, good navigation, rich content, and powerful SEO.

          But there is another reason why FSBO online sites are not so effective in selling homes.   In fact, this may be the most significant reason.   Buyers are NOT going to FSBO sites to search for homes.   Oh, sure, once in a while they will, but guess where and how buyers are searching on the Internet?   What do you do?   Yes, they simply pull up Google or Yahoo or MSN and type in a phrase and hit search.   The search engine results don’t always turn up the FSBO sites in a particular area.   In my area, Sequim and Port Angeles, my sites come up far more often than the FSBO sites.

          Buyers are not using portals on the Internet either to search for real estate.   They are using search engines.   They don’t go to franchise websites.   They don’t use portals like Realtor.com, Trulia.com, or any of the dozens of others (except many do use Craigslist), and they don’t use the many web services that sell advertising positions (and zip codes) to naive real estate agents. Concusion.   Traditional print advertising is no longer the effective tool it once was to sell real estate.   While that is true, it has continued to get more expensive.   Isn’t that interesting?   It’s less effective but more expensive.   Go figure.   (Newspaper costs have increased like everything else.)

          Still there are appropriate ways to use print advertising.   The Internet is definitely the most effective tool all of us have today to advertise and to find real estate.   But creating the Internet presence to do that is not for amateurs.   It is a tremendous challenge to learn what is effective, what tactics should be used, how to balance the different advertising mediums, and how to implement all of the ingredients of good selling, which includes good scripts (language must be persuasive and concise), good graphics, good navigation, and rich content. Well, I’ve revealed far more to my competition than I should have in this educational article.

          To all my Realtor colleagues in Sequim and Port Angeles who stumble upon this and read it, I hope this is helpful and enjoyable.   To my readers and clients, and potential clients, I hope this information is beneficial to you in selling.   If you need help, you know how to reach me.

          Read How to Advertise a Home For Sale – Part 1 Read How to Advertise a Home For Sale – Part 2 Courtesy of Sequim & Port Angeles Real Estate, LLC

          Last Updated on January 15, 2009 by Chuck Marunde

          Tags: FSBOMarketingPort Angeles FSBOSequim FSBO
          ShareTweet
          Chuck Marunde

          Chuck Marunde

          Chuck grew up in remote Alaska, graduated from the University of Alaska with a degree in Economics and Teacher Certification, and after teaching high school for two years, went to law school at Gonzaga University in Spokane, Washington. He served four years as a Captain and JAG in the USAF at Nellis AFB in Las Vegas. After practicing real estate law for 20 years in Washington, Chuck founded iRealty Virtual Brokers covering Sequim and the beautiful Olympic Peninsula. He is the author of 2,200 real estate articles and a dozen real estate books, and he produced over 100 real estate videos. Chuck combined his love for real estate and technology to create a massive Internet presence, and his articles and videos and books have been viewed by millions. Chuck is a well recognized real estate expert and his counsel is sought by other brokers and practicing attorneys around the country. Buyers from New York to Hawaii and from Florida to Alaska seek him out to retain him as their buyer's agent, and home owners around the State of Washington seek him out because of his new Flat Fee Listing Service. 

          Related Posts

          FSBO

          For Sale By Owner: Why Few Sell Their Own Homes

          September 6, 2019
          0
          FSBO

          Should Buyers Look for a FSBO?

          September 22, 2019
          0
          Vanity Advertising
          FSBO

          What About For Sale By Owners?

          August 8, 2013
          13
          FSBO

          Why a FSBO (For-Sale-By-Owner) Is Hard to Sell

          October 6, 2012
          0
          FSBO

          Why The For-Sale-By-Owner (FSBO) is Hard to Sell

          July 27, 2012
          1
          FSBO

          FSBO asks Should I List My House Above FMV

          July 27, 2012
          0
          Next Post

          Who is the Best Realtor in Sequim?

          Due on Sale Clauses

          Leave a Reply Cancel reply

          Your email address will not be published. Required fields are marked *

          I agree to the Terms & Conditions and Privacy Policy.

          This site uses Akismet to reduce spam. Learn how your comment data is processed.

          "I wish I read this before selling my
          home. I could have saved $50,000." Andy 

          Search 2,200 Articles by Category

          • Trending
          • Comments
          • Latest
          Buyer and Seller

          What if a Buyer and Seller Talk to Each Other?

          August 5, 2022
          Prorate Propane

          How to Prorate Propane at Closing

          August 15, 2015
          Terminate a real estate contract

          How to Terminate a Real Estate Contract

          December 31, 2020

          The Sequim Blue Hole – A Map of Rainfall

          September 1, 2019
          print newspapers

          Print Newspapers Losing Readers to the Internet

          42
          Buyer and Seller

          What if a Buyer and Seller Talk to Each Other?

          32
          FNMA Killing Transactions by Requiring Private Road Maintenance Agreements

          FNMA Killing Transactions by Requiring Private Road Maintenance Agreements

          31

          What Documents Does a Buyer Need to Buy Real Estate?

          24
          Seattle Real Estate Market in Decline

          Seattle Real Estate Market in Dramatic Decline

          December 22, 2022
          Buying a home

          Buyers Must Be More Cautious Than Ever

          December 7, 2022
          Flat Fee Listing Service

          Sellers Chase the Market Down Once Again

          December 10, 2022
          Sequim homes

          Sequim Homes Sold Recently

          October 22, 2022

          Subscribe to Chuck 
          Marunde's Newsletter

          Popular Stories

          • Buyer and Seller

            What if a Buyer and Seller Talk to Each Other?

            0 shares
            Share 0 Tweet 0
          • How to Prorate Propane at Closing

            0 shares
            Share 0 Tweet 0
          • How to Terminate a Real Estate Contract

            0 shares
            Share 0 Tweet 0
          • The Sequim Blue Hole – A Map of Rainfall

            0 shares
            Share 0 Tweet 0
          • Why is Sequim One Of The 10 Best Places To Retire?

            0 shares
            Share 0 Tweet 0

          Leaving Comments   I hope you’ll join our community and leave comments from time to time. Please realize that comments, if approved, will be public, so do not use any personal information you don’t want broadcast to the world, and definitely don’t leave a phone number. Comments are not the place to ask Chuck Marunde for help in finding a home. To do that, call or text Chuck.

          Neither Chuck Marunde nor iRealty Virtual Brokers offers legal advice on this site. Please Read Our Legal Disclaimer

          If you’d like to view how we protect your privacy, see our Privacy Policy.

          iRealty Virtual Brokers

          iRealty Virtual Brokers reaches out to buyers around the United States with thousands of online articles, MLS sites, apps, real estate books, videos, and much more specifically to help buyers find all the answers to their questions. We also now offer a flat fee commission listing service that saves sellers tens of thousands of dollars.

          iRealty Virtual Brokers
          125 Olympic Ranch Ln
          Sequim, Washington 98382
          360-775-5424

          Search the entire NWMLS in Washington State:

          Sequim-Homes.com

          The largest independent real estate blog in the State of Washington with over 2,200 articles totally focused on our client’s best interest, their needs and their curiosity. All free and 100% reliable. I’m here if you need me, 

          © 2006-2022 iRealty Virtual Brokers and Chuck Marunde

          No Result
          View All Result
          • Home
          • Search MLS
            • Sequim MLS
            • Sequim MLS Map Search
            • Port Angeles MLS
            • Port Townsend MLS
            • San Juan Islands MLS
            • All Islands MLS
            • How to Search the Sequim MLS
          • Videos
            • Sequim Videos Q&A
            • Buyer Videos Part 1
            • Buyer Videos Part 2
            • Buyer Videos Part 3
            • Buyer Videos Part 4
            • Living in Sequim Video Channel
          • Books
            • Sequim Real Estate for Buyers (Free eBook Updates Forever)
            • Sequim Real Estate: A Buyer’s Guide (Paperback)
            • Escaping California to The San Juan Islands
            • Buying & Selling Real Estate in The Rain Shadow
            • Real Estate From Bricks & Mortar to High Tech Virtuality
            • The Seven Myths of Selling Your Home
            • Buying Your Retirement Home
            • The New World of Marketing for Real Estate Agents
          • Agents
            • Buyers Agent Chuck Marunde
            • Flat Fee Listing Broker
            • Google Profile & Leave Reviews
          • Login
          • Sign Up

          © 2006-2022 iRealty Virtual Brokers and Chuck Marunde

          Welcome Back!

          Login to your account below

          Forgotten Password? Sign Up

          Create New Account!

          Fill the forms bellow to register

          *By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
          All fields are required. Log In

          Retrieve your password

          Please enter your username or email address to reset your password.

          Log In
          This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.