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Homes and Land in Sunny Sequim, Washington

Homes and Land in Sunny Sequim, Washington

Sequim's No.1 Buyer's Agent Where Knowledge & Experience Count.

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Email: ChuckMarunde@gmail.com

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125 Olympic Ranch Ln, Sequim, WA 98382

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Newspaper Classified Revenue Down as Buyers Switch to Internet

by Chuck Marunde / Tuesday, 21 October 2008 / Published in Buying Real Estate in Port Angeles and Sequim, Internet and Real Estate

Newspaper Real Estate AdsThe trend has been here for many years, but newspapers haven’t wanted to face it, and now many newspapers find themselves in serious trouble because revenue is dramatically down.   Why?   Because sellers are not willing to pay high advertising rates for zero results.   Why are sellers unwilling to pay for newspaper advertising?   Because the old style newspaper advertising doesn’t hook buyers anymore.   Sorry newspapers, but times are changing.

One newspaper company, which I think is fairly representative of the newspaper industry, reported:

As the industry remains mired in a protracted decline in print advertising that has persisted for more than two years, Chief Executive Gary Pruitt said ad sales continue to look bleak in October.   . . . Classified ad revenue has been a black hole for the industry since 2006, with particular weakness in the real estate, help-wanted and automotive categories.   McClatchy said Tuesday that real estate ad revenue fell 37%, help-wanted by 43%, and automotive by 21%.   ((MarketWatch, Oct. 21, 2008, read full article here.))

Circulation is substantially down, too.   “Newspaper circulations are declining largely because of the ongoing migration of readers to the Internet.   Despite the drops, newspapers are currently more worried about even steeper, double-digit reductions in advertising revenue caused largely by the weak economy.”   ((Read Forbes Article))

The National Association of Realtors’ national survey indicated that over 80% of all homebuyers start their search on the Internet.   Why not?   It’s conventient, free, and can be done any time of day or night.

As I have written elsewhere, we are in a major transition in how real estate is bought and sold, and this transition of tidal wave proportions is dramatically effecting newspaper and magazine advertising.   Unfortunately, newspapers have not been able to manage the paradigm shift.   In fact, they have been reticent to admit it is even happening.   Let me say this in a very simple way, no offense intended, but perhaps this will clearly make the point.   “You cannot teach a cat to bark.”   Traditional media really can’t figure this stuff out, try as they might.   Many are trying all kinds of “things,” but you have to first understand the problem before you start unleashing wild solutions.   There is now a huge “disconnect” between traditional print media and consumers.

The consumer figured this out, and the average consumer knows exactly how to search for what they want.   You’ve got to love free enterprise and the power of the consumer.   Consumers are changing an entire industry, and they are doing it without thinking about it.   They’re just being rational and reasonable consumers in a free enterprise system that gives them freedom of choice.

For Buyers of real estate in Sequim and Port Angeles, I welcome you to what you found right here, articles about real estate, marketing, prices, foreclosures, negotiating the best price, and the ability to search the entire multiple listing service right from this site.   Come to think of it, the fact that you are reading this article is proof of the power of the Internet.

Very truly yours,
Chuck Marunde, J.D., Broker/Realtor (retired real estate attorney)
Sequim & Port Angeles Real Estate, LLC
618 South Peabody Street, Suite I
Port Angeles, WA   98362
360-775-5424

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Tagged under: internet, newspapers, Port Angeles Real Estate

About Chuck Marunde

After practicing real estate law for 20 years in Washington, Chuck opened iRealty Virtual Brokers covering the Sequim and the beautiful Olympic Peninsula. Chuck is the author of numerous magazine and Internet articles with a primary focus on real estate. He is also the author of over a dozen books, mostly about Sequim real estate. Chuck is a photographer, videographer, and Registered FAA Drone Pilot. Chuck has combined his love for real estate and technology to create a growing Internet presence in his market, and enjoys building his websites and blogs, including SequimBlog.com and Sequim4Sale.com and LuxuryWaterViewHomes.com. Chuck has degrees in Economics, Law, and Education.

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Chuck E. Marunde, J.D.

Sequim Buyer's Agent
(Atty Ret.)
Founder and Broker of
Sequim & Port Angeles Real Estate dba iRealty Virtual Brokers
125 Olympic Ranch Ln,
Sequim, WA 98382
(360) 775-5424
ChuckMarunde@gmail.com

Blog Articles by Date

From Los Angeles

It's rare, but once in awhile life provides the perfect collaborator for an important endeavor such as buying your new home. For me that person was Chuck Marunde. His two decade background as a Real Estate Attorney, his prolific career as an author of articles and books on Real Estate and his forthright and moral character made choosing Chuck a no-brainer. Chuck is dedicated, thorough, incredible at the negotiating table, knowledgeable about all local laws & regs but, most importantly, Chuck loves what he does. And what he does is find his client the perfect property. Chuck isn't about making the sale, he's about making the sale that is OPTIMUM for his CLIENT and this makes Chuck a rare bird indeed. I love my new home in Sequim and I am indebted to Chuck for making it happen. Kevin E.

From Seattle

I’ve had the pleasure of working with Chuck over the past three years in selling my parent's estate. It was a tough time to sell during the housing recession, but Chuck always kept things on the positive side. With his real estate law background, he offers sound, practical advice. He helps you along with the process using discussions and reason, rather than opinions and speculations. If Chuck doesn’t know the answers, he will get them for you. In several instances, Chuck took the initiative to meet with county officials to get up-to-date facts about zoning and regulations. I was always impressed with his company’s tech savvy communi-cations and internet presence: weekly email updates, blogs, videos, links, Linked-in networking, etc. He is truly pioneering the future of buying & selling real estate. Brian M.

From California

"Andy Romano is a successful motion picture character actor with over 40 years in 'the Biz.' Mr. Romano has a home in beautiful Santa Barbara, California, but he chooses to live most of the time in Sequim, Washington on the Olympic Peninsula in the great Pacific Northwest. Why? In his own words, 'Because it's even more beautiful and surrounded by more beauty in this incredibly peaceful and quiet place. With respect to real estate agents or brokers, well my friend Chuck Marunde, owner of Sequim and Port Angeles Real Estate, is hands down the best there" Andy R.

Intro by Chuck Marunde

From Florida

We do our homework for the task at hand and we look for and expect to enlist partners that do the same. It was our good fortune to select Chuck Marunde of Sequim and Port Angeles Real Estate to represent us as a buyer's broker in our search for a home in the Sequim/Port Angeles area. Chuck's site is all encompassing and super fast compared to many others, he knows the market at every conceivable level and his guidance through the process of selecting and purchasing a home is priceless - above and beyond that of anyone with whom we have ever worked. Add to all this his 20 year background in real estate law and you have discovered a superb asset in the adventure of purchasing a home. Greg and Marilyn

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